The internet is like a conference. Some people have a booth showcasing their product. Some are speaking on the main stage with hundreds of audience members staring at them.

Then there is you, with your name tag and enthusiasm (or fear), ready to showcase who you are, but something is missing.

It is the question you will get asked a lot at a typical conference, or in the case of the first-ever edition of this newsletter, a question you will get asked if you're a creator just starting out: What is your niche? What are you about?

At its core, a niche comes down to representing an idea or a community.